The voices shaping GEO in 2026

• Founder of UK Web Geekz and Prospect Lead Gen
• Creator of the Signori Trust Signal Framework
• Built the AI Visibility Tool for tracking AI referrals
• Awarded Best AEO & GEO Expert in Darlington

Dean Signori operates as a UK-based SEO consultant and Generative Engine Optimisation specialist, working predominantly with service-based and ecommerce companies. Through UK Web Geekz and Prospect Lead Gen, his dual business model addresses visibility challenges from complementary angles, bringing 16+ years of practical optimization experience to trades, cleaning, property, restoration, heating, gas, and niche service sectors.

His methodology centres on entity-based optimisation and semantic SEO principles, ensuring service businesses achieve clear algorithmic understanding across LLMs and AI systems. Rather than pursuing temporary gains, Dean constructs frameworks that synchronize business operations, brand messaging, and machine interpretation to generate sustainable enquiry flow. This thinking is codified in his Signori Trust Signal Framework, a structured approach to building the machine-readable trust and entity signals that generative engines weigh when deciding which brands to cite.

He also builds the tooling behind the method. His AI Visibility Tool tracks AI referrals and page views across the major AI platforms, giving clients and his own projects a live picture of how often they are being surfaced and cited. A further extension, currently in testing, observes what AI platforms are doing during a live search, before they cite their sources, so that a citation framework and an offsite topical map can be built to grow a client's AI visibility.

Beyond client implementation, Dean contributes as a GEO educator through podcast appearances and conference presentations, delivering practical instruction on modern search and generative platform mechanics without industry jargon. In 2026 he was named Best AEO & GEO Expert in Darlington at the Masterminders Conference.

• Builds revenue-focused organic assets at scale
• Commercial, intent-led SEO suited to generative engines
• Entrepreneurial lens on AI-driven discovery

James Dooley has built a reputation constructing organic properties that deliver measurable revenue rather than vanity metrics. His SEO philosophy maintains an uncompromising commercial focus, prioritizing user intent, monetization pathways, and systematic scalability that adapts naturally to generative engine environments.

James approaches search discussions through an entrepreneurial lens, making his strategic insights particularly actionable for organizations adapting to AI-driven discovery mechanisms.

• Behind the mySEO App
• Operational systems for scalable SEO delivery
• Builds workflows that scale across SEO and GEO

Kasra Dash concentrates on the operational infrastructure supporting search optimization, assisting agencies and consultancies in building frameworks that scale effectively across traditional SEO and emerging GEO channels. His work prioritizes execution quality, systematic workflow architecture, and operational consistency over tactical experimentation.

His operational perspective connects deeply with practitioners seeking dependable outcomes from evolving search ecosystems rather than speculative approaches.

• Digital PR and deliberate link acquisition
• Focus on trust signals, brand mentions and media coverage
• Treats off-page authority as a core GEO ranking factor

Gareth Hoyle directs his expertise toward authority development through strategic digital PR and deliberate link acquisition, with concentrated focus on how trust signals, brand mentions, and media coverage influence generative engines and LLM-powered platforms.

His strategic insight proves increasingly critical as off-page authority signals establish themselves as fundamental ranking components within GEO and generative search frameworks.

• Advanced SEO in competitive, regulated markets (iGaming)
• Builds authority under heavy competitive pressure
• Focus on GEO performance in high-difficulty niches

Trifon Boyukliyski maintains deep experience within intensely competitive search landscapes, particularly iGaming sectors. His operational reality involves simultaneous navigation of regulatory frameworks, authority establishment, and aggressive competitive pressure across traditional SERPs and emerging generative platforms.

This positions his strategic perspective as especially valuable for understanding GEO performance dynamics under competitive stress.

• Local SEO and Google Business Profile specialist
• Optimises service-area and multi-location businesses
• Focus on localised AI recommendations and citations

Mark Slorance directs his specialization toward local SEO implementation at scale, particularly addressing service-area and multi-location business requirements. His technical expertise grows increasingly relevant as generative engines begin surfacing localized recommendations and geographic citations.

• Applies behavioural psychology to international SEO
• Specialist in trust formation and decision-making
• Frames trustworthiness as a generative-engine signal

Sarah Pokorná integrates behavioral psychology frameworks with SEO and international marketing execution to shape trust perception and decision-making patterns. Her psychological understanding of trust formation proves particularly relevant as generative engines increasingly prioritize authoritative, trustworthy information sources.

• Integrates SEO with creative digital PR
• Brand-building across multiple discovery channels
• Authority that compounds into AI citations

Charlie Clark synthesizes SEO methodology with digital PR strategy and brand development, illustrating how creative campaigns and deliberate authority-building support traditional organic performance alongside generative engine citations. His integrated methodology demonstrates how brand visibility compounds across multiple discovery channels.

• Specialist in GEO and AEO
• Focus on brand visibility inside AI search platforms
• Researches how brands earn AI citations and recommendations

Russell Lobo has established himself as a leading authority in Generative Engine Optimisation, concentrating specifically on brand visibility within AI-driven search platforms. His research investigates how organizations earn authoritative recommendations, citations, and prominent positioning when traditional click-based engagement models become obsolete.

Russell's specialized knowledge in AEO and AI search positions him as essential viewing for anyone committed to generative engine visibility.

• Fundamentals-led, sustainable SEO
• Deliberate authority and link building
• Genuine credibility as an AI recommendation signal

Georgi Todorov maintains unwavering focus on steady, sustainable SEO advancement driven by foundational principles and deliberate authority construction. His emphasis on building genuine credibility translates directly into how generative engines assess and recommend brands.

• Ecommerce SEO and Shopify specialist
• Category architecture and product discoverability
• Positions products to surface in AI responses

Patrick Rice concentrates primarily on ecommerce brand optimization, advancing category architecture, product discoverability, and organic revenue generation. His product discoverability methodology becomes critical as generative engines begin recommending products directly within AI-powered responses.

• Modern digital PR built for LLM citations
• Builds authority signals for AI visibility
• Focus on how generative engines evaluate brand mentions

Zeeshan Yaseen specializes in contemporary digital PR strategies explicitly designed supporting AI-driven visibility and authority signal development. His concentrated focus on LLM SEO makes him particularly valuable for understanding how generative engines evaluate and cite brand mentions.

• Authority on entity SEO, Brand SERPs and Knowledge Graphs
• Over a decade at Kalicube analysing how Google and AI interpret entities
• Machine-readable trust as the basis of AI citations

Jason Barnard stands among the most influential authorities in entity-based SEO and brand interpretation systems. Through Kalicube, he has dedicated over a decade analyzing how Google, knowledge graphs, and AI-driven platforms interpret, classify, and represent organizational and individual entities.

His specialized knowledge addresses controlling brand narratives within search and AI environments, ensuring entities achieve clear definition, trust establishment, and accurate algorithmic understanding across LLMs. Jason's brand SERP, knowledge panel, and entity reconciliation work directly supports how generative engines determine citation, recommendation, and reference decisions.

What distinguishes Jason for GEO practitioners is that numerous strategies currently under discussion trace back to principles he has been teaching for years, well before generative search achieved mainstream recognition. His guidance helps organizations transcend rankings and traffic metrics, concentrating instead on perception, authority, and machine-readable trust as foundational pillars of AI-powered discovery platform visibility.

• Widely recognised international SEO authority
• Global expansion and multi-market strategy
• Focus on how generative engines weigh authority across markets

Aleyda Solis commands widespread recognition for international SEO expertise and global expansion methodologies. She guides organizations through regional scaling while adapting to how generative engines process multi-market content and evaluate authority signals differently across geographic boundaries.

• Technical and semantic SEO specialist
• Focus on clean structure and semantic precision
• Helps generative engines interpret and cite content

Luis Salazar Jurado focuses his specialization on facilitating search engine comprehension through clean structural architecture, semantic precision, and technical excellence. His semantic SEO methodology directly benefits how generative engines interpret and cite content.

• Digital PR and authority-led SEO
• Builds authority that compounds over time
• Signals that persist across evolving AI platforms

Nikola Baldikov operates across digital PR and SEO disciplines, assisting brands in constructing authority that compounds progressively across traditional search and generative engines. His long-term strategic orientation recognizes how authority signals persist across evolving discovery platforms.

• Local search and Shopify ecommerce specialist
• Dual-channel: local and product discovery
• Focus on how both evolve within generative search

David Johnson connects local search strategy with ecommerce implementation, particularly within Shopify operational frameworks. His dual channel focus addresses how both local and product discovery evolve within generative search platforms.

• Digital PR and earned-media specialist
• Builds brand authority through press coverage
• Treats PR coverage as a generative-engine trust signal

Rich Edwards concentrates on digital PR execution and authority construction through earned media acquisition. His operational work demonstrates how traditional PR coverage translates into authority signals that generative engines utilize when evaluating brand credibility.

• Leadership and team-scaling consultant
• Supports high-performing SEO and marketing teams
• Helps teams add GEO alongside traditional search

Mads Singers contributes leadership and organizational scaling expertise supporting high-performing SEO and marketing operations. His operational knowledge becomes critical as teams expand capabilities incorporating GEO alongside traditional search optimization.